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Full Funnel Marketing

full funnel marketing

Amplify Marketing Impact:

Grow Deposits,Drive lending,Expand commercial opportunities,Capture interchange income

Accelerate growth and drive results with full funnel marketing.

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How can full funnel marketing help you grow?

Alkami Full funnel marketing drives growth by leveraging financial services marketing automation to reach your audience effectively.

Grow deposits

Collect and keep deposits at your institution

Keep those deposits coming. Automate marketing messages to account holders with recent large deposits.

Publish your deposit campaign on your digital banking solution and website. When an account holder sees the message and then creates a new deposit, congratulations! Your full funnel marketing campaign has a conversion.

In 2023, Alkami's Data & Marketing customers achieved:
in CDs
$ 0 B
in money markets
$ 0 M
in savings
$ 0 M
Alkami Predictive AI leverages artificial intelligence in banking to deliver accurate forecasts and drive smarter decisions.

Drive lending

Forecast the next best loan for account holders

Know what’s next for account holders. Use financial services marketing automation to target messages based on their individual lending needs.

Increase HELOC utilization with an email campaign. Encourage account holders with less than 50% utilization to use their available funds. Help make their dream home possible.

In 2023, Alkami's Data & Marketing customers achieved:
in HELOCs
$ 0 B
in mortgages
$ 0 B
in consumer auto loans
$ 0 B
Optimize your outreach with Alkami Full funnel marketing, powered by cutting-edge financial services marketing automation.

Expand commercial opportunities

Identify opportunities to partner with entrepreneurs

Support account holders in their boss era. Contact account holders who make competitive commercial transactions to make their business dreams come true.

Target website visitors who view your commercial loan webpage with display ads on their favorite websites. These budding entrepreneurs may need your institution’s support to get their business up and running.

In 2023, Alkami's Data & Marketing customers achieved:
in commercial lending
$ 0 M
in commercial and business deposits
$ 0 M

Marketing That Matters

What account holders buy reveals what’s important to them. Insights from transaction data are key to creating personalized campaigns that drive revenue.
Alkami Full funnel marketing seamlessly integrates financial services marketing automation for personalized customer engagement.

Get to know your account holders. Unlock transaction insights to personalize account holder experiences.

Find your audience in your data. Pick from 100+ pre-built audiences or create a custom audience.

Publish to all your channels. Execute targeted campaigns to multiple channels fast with integrations to popular marketing tools.

Automate campaign reporting. No more spreadsheets to find your top-performing campaigns.

Financial Services Marketing Automation

Automate personalized campaign delivery across your full funnel marketing channels

What if you could generate seven-figure revenue with a full funnel marketing campaign that takes minutes to set up? Alkami’s financial services marketing automation customers generated an average revenue of $1.5M from their 2023 campaigns.

Always-on campaigns

Automatically optimize audiences daily using insights from curated and enriched transaction data to drive more revenue.

Competitive intelligence

Understand competitors involved with your account holders to strategize how to win back their business.

Predictive AI

Increase engagement, growth, and retention with artificial intelligence predictive modeling.

Automated attribution reporting

Track your marketing campaign ROI almost instantly. Accurately connect your marketing efforts to profits.

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“We set a goal for our new money growth, and at the midyear point, we were at 11% of that goal. So, we put five campaigns in motion. They set off on July 1st. In June, we did $330,000 in new money. We did $5.2 million in July. And we did that using Alkami.”

Alisha Johnson

Chief Growth Officer, Ideal Credit Union
“It didn’t take us long to feel like our Client Success Manager was another person on our marketing team.”

Ben Udell

SVP Client Experience, Lake Ridge Bank
“We know how many members have mortgages elsewhere and the specific financial institution where that mortgage is held. This has really helped us develop very targeted and measurable campaigns. It’s pretty incredible from a marketing standpoint.”

Cheryl Dutton

SVP & Chief Marketing Officer, Altra Federal Credit Union
“Our Client Success Manager has been so attentive and really committed to our success. I can honestly say Alkami has been one of the best vendors we’ve ever worked with.”

Cayla Keyes

VP & Retail Sales Manager, INB
“With Alkami we know if our customers are making mortgage payments or auto payments to another lender. We can discuss our products with those customers, and offer them the great specials we currently have.”

Patty Ostrout

SVP of Retail Banking, North Brookfield Savings Bank

Explore Our Data & Marketing Solution

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J.D. Power 2024 Mobile App Platform Certification ProgramSM recognition is based on successful completion of an audit and exceeding a customer experience benchmark through a survey of recent servicing interactions. For more information, visit jdpower.com/awards.