Studies show banks and credit unions need to enhance prevention strategies; consumers want data protection in their digital banking experience
March 28, 2025 (Plano, Texas) – Alkami Technology, Inc. (Nasdaq: ALKT) (“Alkami”), a leading cloud-based digital banking solutions provider for financial institutions in the U.S., announced today the findings of research that examined both financial institutions’ evolving approach to fraud prevention and consumers perceptions on data protection within the digital banking experience.
Fraud losses reported by consumers and companies in 2024 totaled more than $12.5 billion, a 25% increase over losses reported in 2023. With financial fraud on the rise, Alkami’s proprietary research1 reveals that financial institutions are bracing for what 77% believe will be an all-time high in fraud cases in 2025, with 33% needing to do more to safeguard account holders from evolving fraud tactics. Notably, 67% of surveyed banks and credit unions would be open to incentivizing account holders to adopt stronger cybersecurity practices, recognizing the need for a more collaborative approach to fraud prevention.
To further strengthen fraud prevention, financial institutions are prioritizing proactive measures such as implementing real-time fraud detection with a multi-layered approach and expanding educational initiatives on emerging schemes and techniques for account holders to combat attempts and enhance security.
“With digital advancements accelerating, financial institutions play a critical role in leading fraud prevention and data protection efforts,” said Brad Cranford, director of product management at Alkami. “Digital banking users are aware of the increased threat to their financial well-being, and they are looking to their financial institution to protect their assets and reinforce trust.”
Recent research highlights just how much consumers value data security. The Generational Trends in Digital Banking Study commissioned by Alkami found that 93% of digital banking Americans (in total across all generations) indicated that protecting data from financial fraudsters and hackers was important or very important to them, while 91% percent of respondents indicated that protecting data from other unauthorized third parties was important or very important to them.
Financial institutions looking to enhance their fraud prevention and data strategies can explore Alkami’s Digital Banking Solutions here.
Alkami has been certified by J.D. Power for providing “An Outstanding Mobile Banking Platform Experience2.”
About Alkami
Alkami Technology, Inc. is a leading cloud-based digital banking solutions provider for financial institutions in the United States that enables clients to grow confidently, adapt quickly, and build thriving digital communities. Alkami helps clients transform through retail and business banking, digital account opening, payment security, and data and marketing solutions. To learn more, visit www.alkami.com.
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