It’s becoming clear to marketers that Generation Z is much different than their predecessors.

In the eBook “How Banks and Credit Unions Can Attract and Retain Gen Z”, Alkami presents the ultimate guide to this truly unique and financially powerful population of account holders. Featuring the top takeaways from multiple research studies, key expert insights, and tactics financial institutions can put into action, today.

• We’ll explore this new generation’s mindset and spending habits

• Their technology preferences, including security concerns and banking expectations.

• We will also provide concrete, actionable advice on how to attract and retain them.

For a detailed look into these tactics and a deeper understanding of Gen Z, read this important eBook today.