According to digital banking decision makers, UI/UX is by far the most prioritized feature, with 72% of respondents considering it key in determining a platform high-quality. This suggests that users place significant importance on the user interface and experience when evaluating a platform. Adaptability & Compatibility followed at 47%, indicating that how well the platform integrates with other systems and adapts to changing needs is also important.
The analysis suggests a strong preference for platforms that provide intuitive user experiences.
Financial institutions are encouraged to invest in intuitive, high-quality user interfaces and ensure seamless integration with existing systems. While innovation, security, and analytics are important, providing an exceptional, reliable experience for customers and members will set the platform apart when being compared to counterparts in the industry.
