Using de-identified data collected, across more than a million account holders, and represented by nearly two dozen financial institutions ranging in assets from $500 million to $15 billion, Alkami has identified several areas of opportunity for RCFIs to empower consumers and differentiate themselves from competing megabanks and neobanks.

Combining primary data analysis with commissioned consumer research, the report highlights data-backed strategies for building long term loyalty, increasing share of wallet, and optimizing product offerings.

Led by our internal data library scientists, Alkami will continue to query the trove of de-identified transaction-based banking data and bring to market actionable intelligence for the wider financial services industry.