Making the use case actionable
Segment your user base by their likelihood to pay their bills online. Educate account holders about the benefits of using your online bill payment solution.
Combine other KLIs from transaction data to encourage usage of online bill pay for common categories like utilities, cell phone, cable, and internet.
Create an incentive for bill pay usage. Promote the incentive in your digital banking channel.
Customer Insights & Marketing Automation
Consumers now demand personalized experiences from every interaction. Our Key Lifestyle Indicators® and Key Business Indicators® provide insights about your customers that span all aspects of their financial journey from product utilization to held-away accounts.
These insights and data analytics can inform your institution’s strategies for delivering truly targeted and relevant personalized engagements every time, leading to increased profit and brand loyalty.