Kathy Bushway, the Chief Marketing Officer (CMO) of Premier Bank, outlines the bank’s transformative journey with Alkami to enhance account holder experience and streamline operations via industry-leading digital banking solutions.
Premier Bank, similar to numerous other banks and credit unions, encountered substantial difficulties with its legacy data systems. These systems were fragmented, necessitating manual work that was both labor-intensive and inefficient. Without automation and efficient data access, obtaining actionable, data-driven insights was a significant challenge.
Reflecting on their previous setup, Bushway remarked, “We had so many disparate systems that we were pulling data from, trying to gather it, doing everything very manually.” The bank recognized a critical opportunity to introduce a new solution that would reduce manual data collection and effortlessly integrate with their existing infrastructure.
The journey to select a new vendor involved a meticulous search for the right partner. Premier Bank evaluated several options, recognizing that this decision was akin to a significant organizational change. The choice came down to the top two or three vendors, with the final decision driven by a high level of engagement, flexibility, and a commitment to doing the right thing. It was important to choose a true partner and Alkami’s commitment to Premier Bank’s success was evident throughout, starting at implementation.
Premier Bank is committed to enhancing account holder experience and engagement. Kathy emphasizes the importance of understanding customers’ life journeys through comprehensive data insights. With actionable insights from cleansed, enriched transaction data, Premier Bank can deliver personalized messages and services tailored to individual needs and life stages. This capability to connect on a personal level with relevant, timely messages is crucial for building long-term relationships and ensuring satisfaction.
Overall, Premier Bank’s strategic focus on digital banking solutions has led to cost efficiencies, enhanced customer engagement, and improved operational processes. By continuously adopting market-leading technology through Alkami’s partner program and incorporating customer feedback, Premier Bank is proud to provide a seamless and secure digital banking experience.
As Premier Bank continues to evolve, its focus remains on being there for its customers at every stage of their lives, offering tailored solutions that meet their unique needs. This journey reflects a broader trend in the banking sector towards digital transformation, where data-driven insights and personalized approaches are key to long-term success.
